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Ultra Tune at the Mumbrella Automotive Summit 2017

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Unfortunately due to illness Ultra Tune supremo Sean Buckley couldn’t make the Mumbrella Automotive Summit in Sydney today, so I inherited the opportunity, enjoying the chance to throw a spanner in the works of political correctness and detail just how effective the “Unexpected Situations” television advertising campaign has proven to be for the organization.

The line of questioning (once again) proved to be somewhat inane – clearly we wouldn’t persist if is wasn’t returning improved ROI, Isn’t that what advertising is supposed to do?

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Read more on the discussion here https://mumbrella.com.au/dont-see-problem-ads-women-empowered-ultra-tune-marketer-466870

Pieta Cedaro – The Balanced Plate

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Pieta Cedaro (APD) Nutritionist/Dietitian

is passionate about eating well for optimal health and longevity. The Balanced Plate strives to help people sort evidence based nutrition science and food advice from the plethora of junk science that abounds. As a busy mum of two and passionate foodie Pieta aims to show you that healthy eating need not be complicated nor expensive but delicious and easy. Follow our health and nutrition tips, delicious food ideas and recipes, and opinions on food fashions to help you make smarter more balanced choices to live a longer and healthier life.

As food and nutrition specialists The Balanced Plate provides dietetic and nutrition counselling, education, meal plans, prescription diets, supermarket tours and seminars in all areas of nutrition.

Services can be provided for individuals, families or in a group setting such as schools and corporate venues. As well as face to face consultations we can provide online consulting services as we cater for clients worldwide. Pieta Cedaro – Core services include:

Comphrensive diet analyisis and evaluation
Assesses and analyzes dietary practices, body composition, and energy balance (intake and expenditure) of athletes in the context of athletic performance and health
Create personalised meal and snack plans according to athletes short and long-term goals for training and competing
Counsels athletes in hydration and nutrition protocols
Works with athletes in recovery to provide optimal nutrition for healing
Develop medical nutrition therapy plans
Evaluates and monitors supplementation

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Find out more from Pieta Cedaro at The Balanced Plate https://www.facebook.com/thebalancedplateaustralia/

 

Golf Tournament to benefit Carlie Towns – March 22nd 2017 in Sydney

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Many of you from the triathlon community will fondly remember Ched Towns.

For those that don’t know Ched, Ched was a larger than life Aussie legend.

He was diagnosed with Retinitis Pigmentosa, Ched – a promising Rugby League player went progressively blind. During the early phases of this dreadful disease Ched became bitter and twisted almost losing his marriage in the process, however following a trip to the UK for some radical (but ultimately unsuccessful) treatment, he returned to Australia a changed and accepting man. Slowly but surely his world changed.

Ched became a highly in demand motivational speaker both in Australia and internationally, he could spin a yarn and have an audience hanging on every word – he’d found his calling.

Ched was also a doer – with less than 2% vision (he could distinguish night from day) Ched, Judy and his kids Kane and Carlie attacked life with a vengeance. Ched trekked the Kokoda trail, scuba dived and jumped out of planes – and had a funny story to tell about each adventure.

Ched and my paths first crossed in 1990 – I won the Australian Ironman triathlon and Ched took all the media exposure and accolades on the day and I took the piss out of him for doing so – forging a deep friendship with he and his family that lasts til this day.

Ched had ambitions of becoming the first “blinky” to summit Mount Everest and some 17 years ago whilst preparing for that quest suffered an embolism on Mera Peak and passed away – devastating all that knew him.

Ched passed believing that the disease which afflicted him (Retinitis Pigmentosa or simply RP) died with him – at least in relation to his family. The disease is genetically transferred by the female to the male offspring and Kane was cleared early on.

In a cruel twist of fate I was contacted by Carlie about a month ago and informed that she had contracted the disease and was progressively losing her sight at 40 years of age, a mum of two young kids and single.

Carlie didn’t call me to whinge about her predicament, she called me because the 15 year old kid inside the 40 year old woman, missed her dad and needed to chat to someone who knew (and loved him). She just needed an emotional cuddle from “someone who knew”.

My heart broke with that phone call and together with a group of like-minded people (John, Louise, Ron, Andrew, Tony, Judy, Kane to mention but a few) we’ve swung into action to raise much needed funds to help support Carlie and her kids through this next phase of her life as she learns to cope with this incredibly cruel development.

If you’re based in Sydney, Australia mark March 22nd off in your diary and join us at a golf day for Carlie - if you’re one of the triathlon community or friends or strangers contact me direct via DM on Twitter with any donation you wish to offer – EVERYTHING will be greatly appreciated.

Life is cruel sometimes but how we deal with such cruelty defines us as human-beings.

Please share this among your friends.
Thank-you,
Rod Cedaro

How to Stay Healthy over the Christmas Season

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The Christmas season is a wonderful time of year with parties, family gatherings and events! It can also be a time of indulgence, where we consume a little too much food and alcohol than the rest of the year. Of course, a balanced diet and life is important and a little extra indulgence is absolutely fine. However, here are some tips to help you make better choices during the season and ensure you feel good as you head into the New Year!

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- Ensure you eat a healthy, balanced breakfast that will keep you sustained till lunch. If you eat a balanced breakfast such as eggs on rye or avo on toast, you will be providing your body with an optimum balance of protein, fats and carbohydrates and less likely to overindulge at lunch.

- Try not to ‘pick’ at food. It is fairly easy to do this over Christmas and a way to stop doing it is to ensure you eat regular meals and don’t go too hungry between them.

- Choose more nutrient dense foods. Rather than eating fatty snacks such as pastries, cakes and chips, load up your plate with veggies, hummus, meats and fruits. They keep you full for longer, don’t spike your blood sugars and taste great!

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- When drinking alcohol, try to alternate with a non-alcoholic drink such as flavoured water or fruit juice.

- Schedule time to get some exercise. Whether that be a walk after lunch or a gym session in the morning, try to maintain a routine during the holidays. You will feel great and it will give you the energy needed to keep going during party season!

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- If you do overindulge on Christmas Day, try to eat more nutrient dense foods the following day as well as some exercise. You will feel less bloated and sluggish.

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- Drink lots of water to stay hydrated. It will help with digestion and if you are drinking alcohol you will appreciate it the next day!

- Enjoy yourself! Christmas is a time to get together with family and friends and enjoy their company. A little indulgence is absolutely expected!

Rod Cedaro on Instagram

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Rod Cedaro is now on Instagram! Follow Rod Cedaro for more news, events and behind the scenes! http://www.instagram.com/rodcedaro/

Had a great day at the Ultra Tune centre #ultratune #cars #mechanic #garage #motor #car #australia

A photo posted by Rod Cedaro (@rodcedaro) on